Initial consultation
We discuss your business model, services, target market, website, current marketing, objectives, timing, and approximate media budget. This conversation is exploratory and does not guarantee acceptance or outcomes.
Our process
A Clear Path From First Conversation to Ongoing Improvement
Every engagement follows a defined sequence so you know what information is needed, what work is included, and how progress will be evaluated.
Access and baseline review
With your permission, we review the relevant website, analytics, and campaign information. We identify material gaps, dependencies, tracking limitations, and realistic priorities.
Written scope and quote
You receive a proposal describing deliverables, responsibilities, agency fees, expected timeline, reporting cadence, exclusions, and separate third-party advertising spend.
Setup and implementation
After approval, we organize access, confirm conversion goals, prepare the agreed campaign or optimization work, and request approval for any material client-facing changes.
Measurement and reporting
We monitor the agreed indicators and provide clear updates. Early data is treated as directional; reliable conclusions require enough time and volume for the selected channel.
Optimization and review
We adjust within scope based on observed performance, document meaningful changes, and recommend the next priority. Platform approvals and business results remain outside any agency's direct control.
Client responsibilities
What we need from you
- Accurate information about your business, offer, qualifications, and service area.
- Authorized access to the accounts and website included in the scope.
- Timely approvals, valid brand assets, and feedback from the business.
- Direct payment of advertising spend to the selected third-party platform.
- Prompt notice when offers, pricing, availability, or policies change.
Account ownership
Your business should own its advertising accounts, domain, website, analytics properties, and billing profiles. We request only the access required for contracted work.
Performance expectations
We can control the quality and consistency of our workânot search algorithms, ad auctions, platform reviews, customer behavior, or revenue outcomes.